As a firm believer of growing and moving out of your comfort zone, I took the plunge in June 2021 to move to Toronto from Singapore, amidst the pandemic.
I’m an integrated producer with over seven years of experience managing creative operations and production across global markets, from large-scale ad campaigns to brand content systems.
After two years as an Integrated Producer at Veradek Outdoor, I was promoted to Creative Operations Manager, where I now oversee brand and content production across digital, paid, and social channels, streamlining workflows and improving delivery speed through tools like Monday.com. Before that, I spent several years in top agencies (Havas, BBDO, Iris, TBWA), producing campaigns for brands such as Singapore Airlines, Google, and Spotify, all these experiences have shaped my expertise in creative production, vendor management, and cross-functional collaboration.
I thrive at the intersection of creative storytelling and operational precision, building processes that make creativity scalable and measurable. I’m passionate about using strategy and data to ensure every project not only looks great but also drives real impact, whether that’s improving ROAS, increasing engagement, or strengthening brand growth.
Oh, and I LOVE working out!