I’m a firm believer in growth especially the kind that starts just outside your comfort zone. So in June 2021, I packed up my life in Singapore and moved to Toronto… in the middle of a pandemic.

I’m now a Creative Operations Manager with 10+ years of experience bringing ideas to life across global markets from big, bold ad campaigns to scalable brand content systems.
Currently at Veradek Outdoor, I lead projects end-to-end: from early ideation and scrappy brainstorming to full-scale production, post, and delivery across digital, paid, print, and beyond.

I started my career at video production houses, working hands-on in both on-set production and post-production. That foundation shaped how I approach every project today, with a deep understanding of the full production lifecycle.

From there, I moved into agencies like Havas, BBDO, Iris, and TBWA, producing for brands including Singapore Airlines, Google, and Spotify. Those years taught me how to move fast, collaborate smarter, and deliver high-quality work without blowing the budget (a skill I take a weird amount of pride in).

I sit at the intersection of creativity and operations, where storytelling meets structure: building systems that make creative work more efficient, scalable, and impactful.

And when I’m not producing? You’ll find me at the gym!!! CrossFit and Weightlifting are my non-negotiables.