Spring 2025 - Campaign (1/2)

I led a shoot in California featuring a mix of our best-selling and new products across three distinct home locations. The concept was to create 6 inspiring “rooms” that showcased how our planters and outdoor products could be styled in different settings. These lookbook-style visuals were designed to spark ideas for buyers, helping them envision how to integrate our products into their own spaces. I oversaw the campaign from concept through creative direction, production, and final asset delivery across multiple channels.