Fall Campaign 2025

Built around the idea of “Cozy to Cozier,” this campaign highlighted how easy fall upgrades using our products can transform outdoor spaces into warm, inviting moments. I led production end-to-end, sourcing the house location and production team, managing the shoot, and coordinating post-production. Following the shoot, I led the rollout planning, working with the creative team on asset development and partnering with marketing to ensure assets were effectively deployed across website and social channels.