Spring 2025 - Seasonal Kits (2/2)

I led production for this campaign, sourcing Canadian local products that aligned with our brand values and organizing a photoshoot to showcase them. Each kit included $500 of product and $200 of accessories, with packaging and printed inserts featuring planter tips, drink recipes, and curated playlists. For the playlists, I sourced a music curator to create six unique playlists across different genres. I collaborated closely with the designer and copywriter to bring the kits to life, supporting a contest run six times throughout the season to grow social following, email subscribers, and reinforce our “Open Air Living” brand positioning.